How2MarketingAdvice - Latest Comments

Re: Inbound Marketing, Step One Unpacked – Optimize Content

lisaisbell — Wed, 03 Mar 2010 21:46:51 -0000

Thanks for your comments Brett. I have discovered in discussions with a number of business owners that many don't take the time to figure out the basics of SEO. If they approach it at all, they often rely solely on someone they have hired to build their website. Sometimes these resources are good at it and sometimes they aren't. I have heard many tales of a lot of money spent in correcting bad work. Situations that could have been avoided with just a little education on the subject. It is worth the time for business owners and managers to take the time to understand how some of this works so they can confidently outsource the task.

Re: Inbound Marketing, Step One Unpacked – Optimize Content

Brett Howard — Wed, 03 Mar 2010 11:06:08 -0000

Nice layout here for all new comers to SEO. It's not about just typing something on a web page anymore, you must optimize this content for the search engines. As it's explained above, if your content is not optimized your website will rank poorly and even worse if you don't update your content weekly. Unless you website was constructed with SEO in mind, chances are your website could use some help from a professional.

Re: Social Media Blended With Traditional…Trident Gum Shows Us How It’s Done

lisaisbell — Tue, 09 Feb 2010 12:09:16 -0000

You're welcome Andrew and thanks so much for the words of support. I really believe that social media, and the Internet, in whatever shape it takes is the place to invest marketing resources. Many haven't fully accepted this notion yet, but if you just look at Facebook alone, the growth online is staggering. The oldest, most basic technique for sharing a message is to go where the masses are and the masses are here on the Internet.

Re: Social Media Blended With Traditional…Trident Gum Shows Us How It’s Done

Andrew Webb — Tue, 09 Feb 2010 09:50:23 -0000

Thanks, Lisa, for your perspectives and advice on inbound marketing. I especially value your advice because you come from the print advertising world. I have to believe you understand that the ultimate point is for businesses to sell something, not just babble/twitter away their time and value.

I followed you here via an answer you gave to a social media question on LinkedIn.

Andrew Webb

Re: The Missing Link in Marketing with Social Media

Lisa Isbell — Mon, 11 Jan 2010 02:19:30 -0000

I'll be laying it all out step by step here on the blog over the next several months...the details in how to build an inbound marketing strategy and I'll talk about how and when to outsource different aspects as your business grows. I invite you to subscribe to the monthly email updates - each month I send out a summary of the blog posts plus some exclusive content just for subscribers. Thanks for stopping by and for your comments here. Lisa

Re: The Missing Link in Marketing with Social Media

Desirea - Web Design — Sun, 10 Jan 2010 23:31:52 -0000

I'm looking forward to hearing more about inbound marketing. I've been working on social media marketing for my web design business now that it's a full time effort. It is time consuming to weed through all the chaffe looking for the relationships that count.

Re: What is Inbound Marketing

Lisa Isbell — Thu, 07 Jan 2010 11:22:21 -0000

Thanks for taking a moment to leave a very well thought out comment Rich. I will be delving deeply into the "how-to" of creating an inbound marketing approach for any business. I intend to keep each step short and specific to make the information easy to digest and more importantly, easy to implement. I want to empower any who have an entrepreneurial heart with the tools to market their business for free if they have the time and passion. The Internet has opened many doors and I am passionate about showing people where they are and how to use them to truly help change circumstances.

In reading your post it sounds like you can really benefit most from learning about ways to integrate your tasks to make things more efficient. This is something I've struggled with and for which I've found solutions I'm in the process of implementing this year. There are tools (many that are free and upgrades that aren't free) that can help you share your content across multiple platforms in a way that is useful to your audience and not overly mechanized. It just requires a little planning and an education on what tools are out there and how to go about lacing them together.

Re: What is Inbound Marketing

Rich Young — Tue, 22 Dec 2009 19:46:22 -0000

I have built up a fair presence in the Social Media environment. 3000+ Linkedin and 4000 Twitter. I have a Facebook prsence but have not had the time to work it. I also have a Blog Rich3183 and have Posted a few but do not really have the overall picture. I think I am ready to start promotng my business.

I am a retired US Air Force Officer with 26 Years in the Bluesuit in the Maintenance and Procurement arena. I started a Sales & Marketing company in March 1990 and have been profitable each year until this latest crunch. I read your article and it all makes sense and my current thinking is to just start developing one piece at a time until I have a significant amount to draw people to my website.

At the sake of not repeating what's in my Linkedin profile I have two products and a consulting service for obtaining Federal and State Government Contracts for small to medium businesses interested in that area. I have significant experience and expertise on how the Government Procurment process works and know exactly how to go about getting companies contracts.

Along the way I picked up two products. First Chemical Luminescent Light Sticks because the Military Services use a significant amount of them and second USA made Titanium Rings for personal jewelery because I like the feel.

Again at the rish of providing too much information I am a 100% commited Rotarian that believes "Service Above Self" is main ingrediant in being happy and contented with myself and what I am doing.

Therefore, I enjoyed your article and thought this note would encourage you to continuing writing them as I start putting a plan together that will help me improve my bottom line through this Social Media revolution on the Internet.

I would encourage you also to pass along any advice on how to execute this new approach.

Rich

Re: What is Inbound Marketing

Lisa Isbell — Sat, 12 Dec 2009 11:40:25 -0000

Thanks Mikey. I appreciate your encouragement. I hope you'll visit often and find the information useful.

Re: What is Inbound Marketing

Chris Boott — Mon, 07 Dec 2009 04:47:24 -0000

Hi Lisa,

Interesting article, it's nice to see someone put forward a balanced and holistic view with respect to internet marketing. My understanding is that one of the key differentiators in internet marketing is the ability to measure the effectiveness of your campaigning, and so make the processes more of a science than an art. Therefore delivering quantifiable results understandable to business leaders.

More of the same please.

Chris

Re: What is Inbound Marketing

Mikey — Fri, 04 Dec 2009 15:42:27 -0000

Wow! Great article and great advice. Kind of sums it all up.

Re: The Missing Link in Marketing with Social Media

Lisa Isbell — Thu, 03 Dec 2009 14:37:58 -0000

Hi Kris,
Thanks for your insight. I agree, the difficulty with all Social Media platforms, including LinkedIn, is the task of sifting through the spam and it causes a lot of people to just leave. I think we're always going to find those who want to take the low road, but more often I think the problem stems from the lack of understanding how to use these tools together toward a larger goal. So we see distribution of what most of us regard as spam. Many just haven't realized a more intricate plan for using each tool is needed and even when they do realize this, are struggling with where to start or just how to go about the task of tying everything together. Discovering Inbound Marketing is like the sun coming out on a cloudy day, a clear path becomes visible and the pieces become one. More to come...

Re: The Missing Link in Marketing with Social Media

Julie Weishaar — Wed, 02 Dec 2009 15:46:14 -0000

Interesting concept. I look forward to hearing more....

Re: The Missing Link in Marketing with Social Media

Kris Tazelaar — Wed, 02 Dec 2009 15:34:04 -0000

Sounds like a great topic Lisa. One of the concerns that I have within the social media world is my perception of the apparent dillusion of the effectiveness of LinkedIn.

I'm not sure if all groups within LinkedIn have this problem or maybe it's just isolated to some of the marketing groups. But I've noticed that rather than living up to their intended purpose of being havens for idea sharing and thought leadership, group "discussions" have become little more than glorified dumping grounds for high-class spammers. Frankly some of these groups have become little better than Craigs List.

Re: Print Media in the News; Examine Data When Placing Print Media Buys

Lisa Isbell — Fri, 06 Nov 2009 10:45:19 -0000

Sad as it makes me I believe you are right. It will ultimately come down to math. It always does. It is very tough to prove definitive ROI with traditional media. Newer, emerging media does offer this benefit. When pennies are being counted this factor will undoubtedly weigh in heavily.

Re: Print Media in the News; Examine Data When Placing Print Media Buys

Media of Birmingham — Thu, 05 Nov 2009 23:43:48 -0000

Thanks for linking to our post. (Note that the Birmingham News' story relies on our figures.)

Even if the economy suddenly bounces back, it seems very unlikely that companies who advertised in print will come running back. Publications seem to be counting on it, maybe praying for it, but the reality seems to be that more advertising will shift to other forms.

Re: Marketing Is Like Weaving a Fine Tapestry

curtispalmer — Fri, 27 Mar 2009 10:11:44 -0000

This is a great post!!!

A strategy class I took for my MBA talked about the "congruence model" which is the thought that there is balance to how you're building your tapestry. It would not be as effective to market in one medium one month and move around each month. It is better to consider the whole picture and built it by keeping all the components in balance/harmony with each other so as not to get too far ahead of yourself with any one aspect.